Global Group Chief Marketing Officer
The current tagline of the UBS global brand campaign is "We Will Not Rest," a theme that encompasses the spirit of the bank and its 150-year heritage to serve private, institutional and corporate clients worldwide, as well as retail clients in Switzerland. That tagline may also characterize the energy that Johan Jervoe is applying to his new role as the company’s Global Group Chief Marketing Officer. With a stellar marketing background, he is well aware of how today’s fundamental shifts in media technology have forced marketers to reinvent relevant brand-building strategies for always-connected consumers. He well knows that the companies that are succeeding must deliver a personalized experience and pertinent content.
Johan Jervoe took up the role of Global Group Chief Marketing Officer at UBS in October 2013, and is based in Zurich, Switzerland. Headquartered in Zurich and Basel, UBS is present in all major financial centers worldwide and employs about 60,000 people around the world. It has offices in more than 50 countries, with about 35% of its employees working in the Americas, 36% in Switzerland, 17% in the rest of Europe, the Middle East and Africa and 12% in Asia Pacific.
He joined UBS from Intel, where he held responsibility for advertising, web/digital marketing, events and demos, marketing communications, identity and global creative agencies.
Prior to Intel, Johan was Corporate VP for Global Marketing at McDonald's, culminating 13+ years with the company in the US and Europe. He oversaw marketing technology and innovation (digital), global entertainment, and sports partnerships, including the McDonald's sponsorship of the Olympic Games and FIFA World Cup. He was previously Chief Marketing Officer for McDonald’s Germany where he led the team behind 'I’m Lovin' It'.
Before joining McDonald's, Johan was Brand Manager at Kraft (Millka), and consultant with Roland Berger, in Vienna, Austria.
He is the Chairman of the World Federation of Advertisers' Committee for integrated marketing and serves as board member of the Chicago Architectural Foundation. Johan holds an MBA from the Vienna Business School.