Thursday, August 15, 2013

Nagisa Manabe

Nagisa Manabe
Chief Marketing and Sales Officer, Executive Vice President
United States Postal Service

Nagisa Manabe has a talent for making challenges seem easy.  Postal Services throughout the world are working to find new ways to transition from an a business built on mail to one that addresses new forms of delivery, particularly as more consumers turn to online shopping.  Despite headlines that have questioned the future of many Postal Services around the globe, the US Postal Service has been dynamically growing — especially in the shipping category.

Nagisa Manabe, who reports directly to the Postmaster General, has been driving this growth during her 20-month tenure at the Postal Service.  Re-invigorating a 238-year-old brand that services every person and business in the nation is not easy.  However, more of the messages from the USPS reflect the pride of its workers and the pride of a nation as the organization aims to reconnect with the American public.  Plus, the renovation of the Postal Service shipping portfolio is making great strides in differentiating its products, while making it more accessible and beneficial to both small businesses and individual consumers.

Nagisa is well suited for her role at the sprawling US Postal Service.  She’s held a broad range of marketing, innovation and sales positions at leading US and global companies since graduation from Harvard Business School in 1991.  (She did her undergraduate work at Yale with a double major in Economics and Japanese Studies.)  Prior to the USPS, she led the New Growth Platforms Team for Coca Cola Japan.  (She’s also a native Japanese speaker.)  Before that, she was the vice president of Marketing for Diageo Guinness USA, the beer and malt beverage division of Diageo, after working on the company’s rum businesses and new product innovation.

Her marketing career began at Procter & Gamble.  In fact, she calculates that she’s held a variety of key marketing, product development and innovation leadership positions for more than 30 brands with her roles at Procter & Gamble, Johnson & Johnson, Unilever Bestfoods North America, Campbell’s, Diageo and Coca Cola. 

In her US Postal Service position, Nagisa Manabe is responsible for all domestic and international products marketing, development and management. She is also responsible for the Postal Service Pricing, Channel Access, Global Business, Sales, Secure Digital Solutions and Stamp Services organizations.

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