Global CMO Leader
Marc Speichert is a maverick. Still shy of 40, he was named Global CMO of L’Oreal in late November, following a promotion four months earlier to CMO-Americas. He’ll remain based in New York despite leading marketing for the world’s largest cosmetics company, headquartered in the Paris suburb of Clichy. Plus, Marc Speichert is a champion of digital for fashion and beauty brands in an industry that is only beginning to migrate from traditional ways of marketing its products.
He joined L'Oreal USA in 2010, after 13 years at Colgate-Palmolive, in the newly-created role of Chief Marketing Officer. Since then, under his CMO leadership, the US businesses have led the way in capturing consumer intelligence and new business opportunities, taking advantage of new digital technologies. A Chief Marketing Officer organization has now been duplicated in the Group's most strategic markets.
In his international role, Marc Speichert will accelerate the US success model globally. Over the last three years, he has built the business case and implemented the CMO organization in the US and has actively contributed to the L'Oreal Group's Strategic Marketing governance.
He now assumes the global leadership of the CMOs in local markets, working with each of the L'Oreal geographic Zones in defining their CMO priorities and roadmaps, their organization guidelines, while functionally leading the growing CMO teams across the world. Additionally, he takes on the responsibility of inspiring the now established CMO Board of the L'Oreal Group to improve the company's talent investment plans regarding all CMO functions which include: media and new media, consumer insights and consumer affairs, business analytics, CRM and e-business. He’ll continue to work in close collaboration with L'Oreal's digital acceleration teams.
Marc Speichert received his masters in Marketing Management from ESCP Europe. Among his many recognitions are: Forbes' 2013 list of the World's Most Influential CMOs, Top 40 under 40 by Brand Innovators, UJA-Federation of New York's Maxwell (Mac) Dane Award, and The American Advertising Federation's 2012 Hall of Achievement.
L'Oreal USA, headquartered in New York City, is the largest subsidiary of the L'Oreal Group, the world's leading beauty company. The company's portfolio of leading brands includes Lancome, Giorgio Armani Beauty, Yves Saint Laurent Beaute, Viktor & Rolf, Diesel, Cacharel, L'Oreal Paris, Garnier, Vichy, La Roche-Posay, L'Oreal Professionnel, Kerastase and Shu Uemura Art of Hair. The U.S. is the base for product development, international marketing and advertising of L'Oreal's thirteen American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals, Dermablend, Clarisonic and Urban Decay.