Lisa Shalett

Lisa Shalett

Partner and Global Head of Brand Marketing and Digital Strategy,

Goldman Sachs

Partner and Global Head of Brand Marketing and Digital Strategy,

Goldman Sachs

Lisa Shalett, who started at Goldman Sachs in 1995, has had a diversity of roles in her 19 years at the firm, following an early career focus on Japan. (She’s a Japanese speaker with a BA in East Asian Studies from Harvard.)

Currently Global Head of Brand Marketing and Digital Strategy, she was asked to take on the role to focus on the firm’s brand amidst the reputational challenges facing Wall Street and, in particular, Goldman Sachs. During this unprecedented period in the firm’s history, she has led the strategic development of the firm’s first corporate image advertising campaign, Progress is Everyone’s Business, which received awards from the Financial Communications Society and Midas. She is driving the firm’s digital strategy, including the launch of its presence on social media platforms such as LinkedIn, YouTube and Twitter, search marketing efforts, and the redesign of gs.com, the firm’s external website, to enable Goldman Sachs to improve transparency and communications with external stakeholders.

The talented team she leads is also responsible for Goldman Sachs’ Annual Report, proprietary brand and reputation research, recruitment marketing, and marketing for internal clients including the Office of Corporate Engagement and its signature philanthropic programs, 10,000 Women, 10,000 Small Businesses, and Goldman Sachs Gives.

Her prior roles at Goldman Sachs reflect an extraordinary range of capabilities and included: Managing Director, COO of Global Compliance, Legal and Internal Audit; Managing Director, Head of International Equities, Co-Head of US Shares Institutional Sales; Managing Director, Global Head of Equities Merchandising.  She began with the company on the revenue producing side as an Associate on the Japanese Equities Sales Desk in New York, and moved to Tokyo and was promoted to Managing Director, Global Co-Head of Japanese Shares Sales & Trading, which leveraged her expertise in Japanese language and business, and enabled her live and work in Tokyo for 2 years.

Her Japan interest grew from her experience there as an exchange student while in high school and led to her focus on East Asian Studies at Harvard. After graduating, Lisa worked at the Fuji Television Network in Tokyo producing Japanese game shows and a home shopping show. Lisa returned to Harvard for her MBA, and then joined Bertelsmann as Executive Assistant to the President of BMG Direct. Missing the opportunity to leverage her Japan background, she discovered the Japanese Equities Sales role, and moved to Wall Street, first at Barclays in New York, and then to Goldman Sachs.