Senior Vice President of Marketing for Digital, Social and Community
Canada’s Maggie Fox certainly understands how to navigate the socially-engaged web as the founder and CEO of Social Media Group, established in 2006 to become one of the world’s most respected independent agencies. Now she’s also bold enough to recognize her growing interest in broader business and marketing issues.
Just this fall, she took on a new role as SAP’s senior vice president of Marketing, focused on digital, communities and social, after a long-standing relationship between the analytics giant and her former agency, which began in 2007. After helping to develop SAP’s earliest social media strategies, Social Media Group went on to work with almost all facets of the company’s business, including global communications, global and regional marketing and corporate and social responsibility.
Maggie now reports directly to Jonathan Becher, SAP’s chief marketing and communications officer. In a release, Becher said, “Maggie will drive the next digital chapter at SAP, unifying our web properties with our community presence through a social-first approach.”
Throughout her seven years as head of her own agency, Fox said she became more interested in the larger business value of marketing than in social media as a silo, which in part led her to take the position at SAP. She also saw it as an opportunity to both develop professionally and contribute to a business she enjoys and respects.
Maggie will primarily work out of SAP’s Toronto offices, but she’ll also have space in Palo Alto. Given the global nature of the role, she often quips that her true office will be Air Canada seat 12A.
Prior to starting Social Media Group, Maggie was president of New Sun Creative and worked as a producer at Global TV and CHUM. An industry thought leader and influencer, she has a large following on Twitter and through her popular blog. In 2011, The National Post named her one of Canada’s Top Innovators. She also sits on the boards of GetElevate.com and the Heart and Stroke Foundation.