tag:blogger.com,1999:blog-86878233074513171302024-02-22T01:16:21.110-08:00The Internationalists of the Year 2013Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-8687823307451317130.post-53050412326903571602014-02-10T08:19:00.004-08:002014-02-10T08:21:46.491-08:00Faruk Çizmecioğlu<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b>Faruk Çizmecioğlu</b></td></tr>
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<b>Chief Marketing Officer</b></div>
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<b>Turkish Airlines</b></div>
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"Selfie" was the Oxford Dictionary’s Word of the Year in 2013, and global figures from Pope Francis to President Obama have certainly helped with broader notoriety. However, Turkish Airlines, one of the world’s fastest growing airlines, also understands something about the power of “selfies.”</div>
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As part of an expanded marketing effort, international sports megastars Kobe Bryant and Lionel Messi, both global brand ambassadors for Turkish Airlines, are appearing in a new ad campaign entitled “Widen Your World,” to run in the US and in more than 170 countries worldwide. The commercial highlights the global network of the airline as Kobe and Messi resume a friendly rivalry by trading “selfies” from far-flung Turkish Airlines destinations--including Moscow’s Red Square, The Great Wall of China, the Maldives, Bangkok, Mount Kilimanjaro, and of course, Sultanahmet Square in Istanbul.</div>
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Faruk Çizmecioğlu, Chief Marketing Officer and Board Member of Turkish Airlines, has brilliantly championed the company’s ambitions to be a major player in the highly-competitive international airline industry. He proudly underscores how Turkish Airlines is at the “top of its game,” with 241 global destinations and counting-- just like Kobe Bryant and Lionel Messi.</div>
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With flights to this extraordinary number of international cities, the airline is now the 4<span class="s1"><sup>th</sup></span> largest carrier in the world when ranked by number of destinations. Established in 1933 with a fleet of only five airplanes, Star Alliance member Turkish Airlines is today a four star airline with a fleet of 230 aircraft (passenger and cargo) flying to 42 domestic and 199 international destinations. One of the fastest growing airline companies, it has received several “Passengers Choice Awards” from the consumer ranking group, Skytrax. Based on 2013 results, Turkish Airlines has been chosen "Best Airline in Europe" for the third year running, and continued to be “Best Airline in Southern Europe” for the fifth consecutive year.</div>
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Despite this stunning growth and consistent accolades, Faruk Çizmecioğlu has larger global aspirations. In 2013, Turkish Airlines not only secured basketball great Kobe Bryant and European soccer star Lionel Messi for their attention-getting “battle of the selfies” spot, but also signed a three-year, $9 million deal with Tiger Woods to compete in the Turkish Airlines Open through 2016.</div>
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As CMO Faruk Çizmecioğlu proudly presented these lucrative sports partnerships to the world, he also emphasized the airline’s investment in an expanded fleet of aircraft, an emphasis on quality service, a digital platform for global business travelers, and of course, a convenient central hub in Istanbul-- at the historic, and now modern, crossroads of Europe and Asia.</div>
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Çizmecioğlu started his career at Turkish Airlines in 2004 Senior Vice President Marketing, and then was appointed Chief Marketing Officer in 2010. Before joining the fast-growing airline, he spent six years at the Renault car company in Turkey.</div>
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Without question, we’ll continue to keep an eye on Faruk Çizmecioğlu’s many goals and extraordinary accomplishments.</div>
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</style>Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com0tag:blogger.com,1999:blog-8687823307451317130.post-92188858977942840182014-02-09T11:49:00.002-08:002014-02-09T12:00:31.376-08:00Johan Jervoe<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b>Johan Jervoe</b></td></tr>
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<b>Global Group Chief Marketing Officer</b></div>
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<b>UBS</b></div>
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The current tagline of the UBS global brand campaign is "We Will Not Rest," a theme that encompasses the spirit of the bank and its 150-year heritage to serve private, institutional and corporate clients worldwide, as well as retail clients in Switzerland. That tagline may also characterize the energy that Johan Jervoe is applying to his new role as the company’s Global Group Chief Marketing Officer. With a stellar marketing background, he is well aware of how today’s fundamental shifts in media technology have forced marketers to reinvent relevant brand-building strategies for always-connected consumers. He well knows that the companies that are succeeding must deliver a personalized experience and pertinent content.</div>
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Johan Jervoe took up the role of Global Group Chief Marketing Officer at UBS in October 2013, and is based in Zurich, Switzerland. Headquartered in Zurich and Basel, UBS is present in all major financial centers worldwide and employs about 60,000 people around the world. It has offices in more than 50 countries, with about 35% of its employees working in the Americas, 36% in Switzerland, 17% in the rest of Europe, the Middle East and Africa and 12% in Asia Pacific.</div>
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He joined UBS from Intel, where he held responsibility for advertising, web/digital marketing, events and demos, marketing communications, identity and global creative agencies.</div>
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Prior to Intel, Johan was Corporate VP for Global Marketing at McDonald's, culminating 13+ years with the company in the US and Europe. He oversaw marketing technology and innovation (digital), global entertainment, and sports partnerships, including the McDonald's sponsorship of the Olympic Games and FIFA World Cup. He was previously Chief Marketing Officer for McDonald’s Germany where he led the team behind 'I’m Lovin' It'.</div>
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Before joining McDonald's, Johan was Brand Manager at Kraft (Millka), and consultant with Roland Berger, in Vienna, Austria.</div>
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He is the Chairman of the World Federation of Advertisers' Committee for integrated marketing and serves as board member of the Chicago Architectural Foundation. Johan holds an MBA from the Vienna Business School.</div>
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</style>Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com0tag:blogger.com,1999:blog-8687823307451317130.post-76312792654234243612013-10-23T03:11:00.000-07:002014-02-10T15:28:50.338-08:00Marc Speichert<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b>Marc Speichert</b></td></tr>
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<b>L'Oreal</b></div>
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Marc Speichert is a maverick. Still shy of 40, he was named Global CMO of L’Oreal in late November, following a promotion four months earlier to CMO-Americas. He’ll remain based in New York despite leading marketing for the world’s largest cosmetics company, headquartered in the Paris suburb of Clichy. Plus, Marc Speichert is a champion of digital for fashion and beauty brands in an industry that is only beginning to migrate from traditional ways of marketing its products.</div>
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He joined L'Oreal USA in 2010, after 13 years at Colgate-Palmolive, in the newly-created role of Chief Marketing Officer. Since then, under his CMO leadership, the US businesses have led the way in capturing consumer intelligence and new business opportunities, taking advantage of new digital technologies. A Chief Marketing Officer organization has now been duplicated in the Group's most strategic markets.</div>
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In his international role, Marc Speichert will accelerate the US success model globally. Over the last three years, he has built the business case and implemented the CMO organization in the US and has actively contributed to the L'Oreal Group's Strategic Marketing governance.</div>
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He now assumes the global leadership of the CMOs in local markets, working with each of the L'Oreal geographic Zones in defining their CMO priorities and roadmaps, their organization guidelines, while functionally leading the growing CMO teams across the world. Additionally, he takes on the responsibility of inspiring the now established CMO Board of the L'Oreal Group to improve the company's talent investment plans regarding all CMO functions which include: media and new media, consumer insights and consumer affairs, business analytics, CRM and e-business. He’ll continue to work in close collaboration with L'Oreal's digital acceleration teams. </div>
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Marc Speichert received his masters in Marketing Management from ESCP Europe. Among his many recognitions are: Forbes' 2013 list of the World's Most Influential CMOs, Top 40 under 40 by Brand Innovators, UJA-Federation of New York's Maxwell (Mac) Dane Award, and The American Advertising Federation's 2012 Hall of Achievement.</div>
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L'Oreal USA, headquartered in New York City, is the largest subsidiary of the L'Oreal Group, the world's leading beauty company. The company's portfolio of leading brands includes Lancome, Giorgio Armani Beauty, Yves Saint Laurent Beaute, Viktor & Rolf, Diesel, Cacharel, L'Oreal Paris, Garnier, Vichy, La Roche-Posay, L'Oreal Professionnel, Kerastase and Shu Uemura Art of Hair. The U.S. is the base for product development, international marketing and advertising of L'Oreal's thirteen American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals, Dermablend, Clarisonic and Urban Decay. </div>
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Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com0tag:blogger.com,1999:blog-8687823307451317130.post-20385189431730951662013-08-15T15:27:00.000-07:002014-02-09T15:29:30.990-08:00Per Hjuler<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b>Per Hjuler</b></td></tr>
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<b>Senior Vice President-Innovation & Consumer Marketing</b></div>
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Per Hjuler is a 15-year veteran of LEGO, which means he has seen some ups and downs during his tenure that the Danish company created by Ole Kirk Christiansen whose founding value was “only the best.” Per played a key role in associating LEGO with innovation at a critical time in the company’s history. Last year, LEGO, with essentially one iconic brand, became the world’s second-largest toymaker, after Mattel—despite nearly facing bankruptcy in 2003. Since then, LEGO has reoriented itself to become wildly successful again, thanks in part to Per Hjuler.</div>
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He modestly describes his role at the company as encompassing strategy, leadership, product & marketing development, global launch campaigns- including digital marketing, and business development. However, in the book <span class="s1">Brick by Brick</span> by David Robertson and Bill Breen that looks at the role innovation played in both LEGO’s crisis and the recovery, it’s clear that his insights made a significance difference to the company, as noted in this short excerpt from the book:</div>
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<i>“Having defined the different areas of innovation that LEGO would pursue, the working group also recognized that ‘innovation’ doesn’t necessarily mean ‘radical’—that, in fact, different opportunities require varying degrees of innovativeness. The new model spotlighted three different approaches to marshaling the kinds of change that would help LEGO advance its goals. The first, simplest type of innovation was to adjust existing toys—that is, to freshen up an evergreen line so that it attracts news waves of kids without adding significantly more development and manufacturing costs. … Senior vice president Per Hjuler captured the attitude of many LEGO managers when he asserted, ‘I am continually humbled by the power of the little idea.’”</i></div>
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LEGO, whose name comes from the Danish phrase <i>leg godt</i>, which means "play well," began manufacturing interlocking toy bricks in 1949, and all pieces, regardless of variety, constitute a universal system. Despite variation in the design and purpose of individual pieces over the years, current pieces remain compatible with pieces from the past in that they continue to interlock. Sets for young children are compatible with those made for teenagers.</div>
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Since those early years, a global LEGO subculture has developed, supporting movies, games, competitions, and six themed amusement parks. As of 2013, around 560 billion LEGO parts have been produced.</div>
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Prior to his LEGO career, Per Hjuler worked at a number of Danish companies in product marketing roles, including Dandy, as the International Marketing Director on the Stimorol chewing gum brand, as well as Dansk Supermarkets, Arla Foods and <i>Merrild Kaffe</i>, owned by Sara Lee Corp.</div>
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</style>Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com0tag:blogger.com,1999:blog-8687823307451317130.post-82249765419048966602013-08-15T15:00:00.000-07:002014-02-09T15:02:39.701-08:00Lisa Shalett<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="font-size: 13px; text-align: center;"><b>Lisa Shalett</b></td></tr>
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<b>Partner and Global Head of Brand Marketing and Digital Strategy,</b></div>
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<b>Goldman Sachs</b></div>
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<b>Partner and Global Head of Brand Marketing and Digital Strategy,</b></div>
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Lisa Shalett, who started at Goldman Sachs in 1995, has had a diversity of roles in her 19 years at the firm, following an early career focus on Japan. (She’s a Japanese speaker with a BA in East Asian Studies from Harvard.)</div>
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Currently Global Head of Brand Marketing and Digital Strategy, she was asked to take on the role to focus on the firm’s brand amidst the reputational challenges facing Wall Street and, in particular, Goldman Sachs. During this unprecedented period in the firm’s history, she has led the strategic development of the firm’s first corporate image advertising campaign, <i>Progress is Everyone’s Business, </i>which received awards from the Financial Communications Society and Midas. She is driving the firm’s digital strategy, including the launch of its presence on social media platforms such as LinkedIn, YouTube and Twitter, search marketing efforts, and the redesign of <a href="http://gs.com/"><span class="s1">gs.com</span></a>, the firm’s external website, to enable Goldman Sachs to improve transparency and communications with external stakeholders.</div>
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The talented team she leads is also responsible for Goldman Sachs’ Annual Report, proprietary brand and reputation research, recruitment marketing, and marketing for internal clients including the Office of Corporate Engagement and its signature philanthropic programs, 10,000 Women, 10,000 Small Businesses, and Goldman Sachs Gives.</div>
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Her prior roles at Goldman Sachs reflect an extraordinary range of capabilities and included: Managing Director, COO of Global Compliance, Legal and Internal Audit; Managing Director, Head of International Equities, Co-Head of US Shares Institutional Sales; Managing Director, Global Head of Equities Merchandising. She began with the company on the revenue producing side as an Associate on the Japanese Equities Sales Desk in New York, and moved to Tokyo and was promoted to Managing Director, Global Co-Head of Japanese Shares Sales & Trading, which leveraged her expertise in Japanese language and business, and enabled her live and work in Tokyo for 2 years.</div>
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Her Japan interest grew from her experience there as an exchange student while in high school and led to her focus on East Asian Studies at Harvard. After graduating, Lisa worked at the Fuji Television Network in Tokyo producing Japanese game shows and a home shopping show. Lisa returned to Harvard for her MBA, and then joined Bertelsmann as Executive Assistant to the President of BMG Direct. Missing the opportunity to leverage her Japan background, she discovered the Japanese Equities Sales role, and moved to Wall Street, first at Barclays in New York, and then to Goldman Sachs. </div>
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Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com0tag:blogger.com,1999:blog-8687823307451317130.post-51851342827629893922013-08-15T12:30:00.000-07:002014-02-09T12:31:00.735-08:00Nagisa Manabe<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>Chief Marketing and Sales Officer, Executive Vice President</b></div>
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<b>United States Postal Service</b></div>
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Nagisa Manabe has a talent for making challenges seem easy. Postal Services throughout the world are working to find new ways to transition from an a business built on mail to one that addresses new forms of delivery, particularly as more consumers turn to online shopping. Despite <span class="s1">headlines that have questioned the future of many Postal Services around the globe, the US Postal Service has been dynamically growing — especially in the shipping category.</span></div>
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Nagisa Manabe, who reports directly to the Postmaster General, has been driving this growth during her 20-month tenure at the Postal Service. Re-invigorating a 238-year-old brand that services every person and business in the nation is not easy. However, more of the messages from the USPS reflect the pride of its workers and the pride of a nation as the organization aims to reconnect with the American public. Plus, the renovation of the Postal Service shipping portfolio is making great strides in differentiating its products, while making it more accessible and beneficial to both small businesses and individual consumers.</div>
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Nagisa is well suited for her role at the sprawling US Postal Service. She’s held a broad range of marketing, innovation and sales positions at leading US and global companies since graduation from Harvard Business School in 1991. (She did her under<span class="s2">graduate work at Yale with a double major in Economics and Japanese Studies.) </span> Prior to the USPS, she led the New Growth Platforms Team for Coca Cola Japan. (She’s also a native Japanese speaker.) <span class="s2">Before that, she was the vice president of Marketing for Diageo Guinness USA, the beer and malt beverage division of Diageo, after working on the company’s rum businesses and new product innovation.</span></div>
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Her marketing career began at Procter & Gamble. In fact, she calculates that she’s held a variety of key marketing, product development and innovation leadership positions for more than 30 brands with her roles at Procter & Gamble, Johnson & Johnson, Unilever Bestfoods North America, Campbell’s, Diageo and Coca Cola. </div>
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In her US Postal Service position, Nagisa Manabe is responsible for all domestic and international products marketing, development and management. She is also responsible for the Postal Service Pricing, Channel Access, Global Business, Sales, Secure Digital Solutions and Stamp Services organizations.</div>
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Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com0tag:blogger.com,1999:blog-8687823307451317130.post-91699818737291548682013-08-15T12:24:00.000-07:002014-02-09T12:25:15.114-08:00Roberto Ricossa<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b>Roberto Ricossa</b></td></tr>
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<b>Vice President Marketing & Inside Sales</b></div>
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<b>Avaya</b></div>
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Watching Roberto Ricossa at one of the company’s Avaya Evolutions events, one immediately recognizes his passion for insuring that the company’s marketing excites, is effective, and connects to the needs of sales. </div>
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Whether prepping Apple co-founder Steve Wozniak-- (Woz to Roberto)-- for his appearance at an event, welcoming and introducing new customers, or on stage demonstrating the latest Avaya innovations, he makes it all look easy and seamless—embodying Avaya’s call to action<i>: The Power of We. </i>Avaya is a recognized innovator and leading global provider of real-time business collaboration and communications solutions.</div>
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Incidentally, his region-wide, customer-facing platform called Avaya Evolutions has reached more than 25,000 prospects and customers in over 15 cities across the US, Canada and Latin America. It has influenced over USD $700 Million in revenue in just 12 months.</div>
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Since his 2009 start at Avaya, Roberto Ricossa has not sat still. His international marketing and management responsibilities have leapfrogged to include more projects and responsibilities while crossing more borders.</div>
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Born in Mexico City, Roberto has spent roughly 20 years in the international telecom industry. In addition to his roles at Avaya, he has held various sales and marketing positions at Nortel and Anixter. He believes that marketing’s role is critical to sales growth, and has spent a career insuring that his marketing talents work to build a company’s bottom line.</div>
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In a <i>Trendsetter</i> interview, he underscored how top-level executives from the CEO to the CFO have had more exposure to good marketing and can recognize a beneficial plan when it's presented. “However,” he added, “when you help sales produce double-digit growth, marketing is no longer viewed as playing a support role, but is seen as an essential function in contributing to the company's overall well-being.<br />
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"If I could change anything in business today, I would start with a company's P&L and move marketing from an expense to an investment. This is more than semantics. ROI is at the heart of any successful business; effective marketing operates today with the expectations of an investment within a given timeframe."</div>
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In his advocacy for the role of marketing in large companies, he is a supporter of the use of social media to better connect customers with the company, noting that complaints lodged through social media need to become a priority for large companies.</div>
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Ricossa has published on subjects including the role of technology in fan experience during the upcoming 2014 Winter Olympics, such as the move to mobile viewership. He has also written about the evolution of technology and marketing over time.</div>
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Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com0tag:blogger.com,1999:blog-8687823307451317130.post-645656709282407222013-08-15T09:41:00.000-07:002014-02-10T09:44:00.472-08:00Dr. Susan Mboya-Kidero<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b>Dr. Susan Mboya-Kidero</b></td></tr>
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<b>President, The Coca-Cola Africa Foundation (TCCAF)</b></div>
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<b>Group Director, Coca-Cola’s Women’s Economic Empowerment for Eurasia & Africa</b></div>
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Susan Mboya believes in women, and in doing so, she leads strategy development and implementation for The Coca-Cola Africa Foundation (TCCAF) while overseeing the rollout of the Company’s 5By20 program. This big bet on “women on women” by Company’s CEO & Chairman Muhtar Kent, launched in 2010, aims to enable the economic empowerment 5 million women in Coca-Cola value chain by 2020. </div>
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She will partner with local and international leaders among them NGOs, government agencies and women empowerment &community development organizations along with Coca-Cola’s bottling partners to secure resources to drive initiatives that accelerate the 5By20 and TCCAF programs.</div>
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Dr. Susan Mboya-Kidero joined The Coca-Cola Company in September 2008 as General Manager of the South Africa Franchise and Coca-Cola Canners SA. In 2011 she moved into her current role as EAG’s Group Director for Women’s Economic Empowerment (5By20). In this role, she led the Group’s efforts to contribute effectively toward the Company’s global commitment to empower five million women entrepreneurs across the Coca-Cola value chain by 2020. She did this by working with the System across all of Africa, Middle East, India, Turkey and Russia to accelerate the development of sustainable small enterprises, job creation and overall economic empowerment of women through entrepreneurial opportunities within the Coca-Cola value chain.</div>
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Some of her most notable achievements include securing over $115 million in partner funding towards the 5By20 initiatives, including a $100 million fund from the International Finance Corporation (IFC) to provide financing to women retailers.</div>
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The Coca-Cola Africa Foundation was established in 2001 as an African community foundation in response to the growth and impact of the HIV pandemic. In 2002, The Foundation and Africa-based Coca-Cola bottlers established the most extensive employee healthcare program for HIV/AIDS and related conditions in Africa. The Foundation’s community activities focus on one of four key areas central to life in Africa: water, health, education and entrepreneurship. By providing assistance in the most critical areas of need, the Foundation strives to improve the quality of life for communities in Africa and expand the opportunities for those who live there.</div>
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Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com0tag:blogger.com,1999:blog-8687823307451317130.post-51908284762806448572013-08-15T09:37:00.000-07:002014-02-10T10:34:29.469-08:00Michael Kors Global Marketing Team<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk32CEDCNSA5vtCxCKKstDGJ6gRY8uTg3wW4tQFdGGkXOPr9Jc568_0mOljWIidMphYDTaGjXsloKWQ2PNLSo13NLKI12sSgf6pFHCbI2H7gStUYQPHzmQRsmltOCgljboQq33GcvmZGM/s1600/MK.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk32CEDCNSA5vtCxCKKstDGJ6gRY8uTg3wW4tQFdGGkXOPr9Jc568_0mOljWIidMphYDTaGjXsloKWQ2PNLSo13NLKI12sSgf6pFHCbI2H7gStUYQPHzmQRsmltOCgljboQq33GcvmZGM/s1600/MK.jpg" height="200" width="200" /></a></div>
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<b>Lisa</b> <b>Pomerantz</b>,<b> SVP, Global Communications & Marketing</b></div>
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<b>Kristen Campbell</b>, <b>VP Marketing</b></div>
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<span class="s1"><b>Laura Parsons</b></span><span class="s2"><b>, </b></span><b>Director Global Advertising</b></div>
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<b><i>The Internationalists of the Year</i></b> initiative, begun in 2004, is the result of an annual nomination process during a 3-month Call for Entries period. Never before had we received so many nominations for several people within the same department at the same company. Although a majority of <b><i>Internationalists</i></b> cite teamwork as critical to their success, we were surprised that these <i>individuals </i>were cited so often by so many. In the end, the decision was clear; we’d break the rules this time and name 3 people in the same department that have collaborated to make a difference. <i>And what a global difference!</i></div>
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Michael Kors has grown to be an almost USD $13 billion fashion empire, thanks to accelerating global brand awareness. Certainly the company expanded to many of the world’s key luxury markets in Europe, Asia and the Middle East, but the brand’s fashion-forward allure resonates with customers everywhere who seek the look of a jet-set lifestyle that is more aspirational than other accessible luxury brands in its fashion peer group.</div>
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The Kors momentum has also been driven by a brand loyalty that often starts by anchoring its product line with specific accessories, particularly it popular bags and chronograph watches. However, many believe that the company has succeeded because the Michael Kors marketing team understands its true market demographic, a group that Luxury marketing expert Pam Danziger characterizes as “High Earners Not Rich Yet" or HENRYs, a growing segment that earns between $100,000 and $250,000.</div>
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Without question, the company takes marketing risks. Just this November, Michael Kors sponsored a first Instagram post. And although some brands may have been daunted by an initial backlash to the sponsored image of their stunning gold watch, the post received a record of nearly 100,000 likes in just the initial four hours. </div>
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Other initiatives include a focus on the popular Selma handbag, launched in Spring 2013. Fans are asked to snap a photograph of their purse “on location,” upload it to Instagram and accompany the image with the hashtag #JetSetSelma. Michael Kors also brought this program to life at a Tokyo museum.</div>
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Both Kristen Campbell<b>, </b>VP Marketing, and Laura Parsons, Director Global Advertising, are Calvin Klein veterans who have been working at Michael Kors for four years and two years respectively. Lisa<b> </b>Pomerantz, SVP of Global Communications & Marketing, joined in 2011 after a long tenure at the Gucci Group with 9 years at Bottega Veneta. She and Michael Kors worked closely together at Celine in the late 1990s when<b> </b><span class="s3">Kors served as designer at the LVMH house while Pomerantz was its director of communications for North America.</span></div>
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The team, though, of Pomerantz, Campbell and Parsons is making a global difference to a growing brand.</div>
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Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com0tag:blogger.com,1999:blog-8687823307451317130.post-66506269917525578332013-08-15T07:23:00.000-07:002014-02-10T07:24:55.563-08:00Allison Dew<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b>Allison Dew</b></td></tr>
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<b>Vice President Global Marketing</b></div>
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<b>Dell</b></div>
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Allison Dew’s twitter handle underscores her passion as an internationalist: “Japanophile, Francophile, travel-ophile and read-ophile (not a word). Love tech and fashion.” What she might ad—if there were sufficient characters— is “customer-ophile.”</div>
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Currently the vice president of global corporate and consumer marketing, Allison joined Dell in 2008 to build the global customer research function just as the company was starting to grow its enterprise capabilities. Since then, she’s been an integral part of Dell’s brand and marketing transformation, driving a renewed emphasis on customer understanding, brand and reputation focus, as well as integrated marketing. Today she runs the global brand team, social media strategy and global consumer marketing. </div>
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Dell’s origins were built on a serving the customer. Now that Dell’s privatization deal is completed with the acquisition by Founder and CEO Michael Dell and Silver Lake Partners, the company’s focus remains firmly planted on serving customers to help them achieve their goals.</div>
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All of Allison’s roles at Dell have taught her that understanding customer data not only enables deeper relationships with Dell owners, but ensure that customers’ needs are met while building on the core values of the brand. "The Power to Do More" advertising tagline and brand rallying cry originated from a corporate ethos to serve customers and drive the kinds of innovations that will help them achieve their goals.</div>
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Well-known for working to deliver a best-in-class customer experience, The @DellCares program is one component of the company’s Social Outreach Services (SOS), developed to better understand customer needs, resolve issues and build stronger relationships. Other programs now include @DellCaresPRO for businesses and enterprise communities, as well as Dell TechCenter, Inside Enterprise IT blog and #DellSolves blog.</div>
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Allison Dew joined Dell from Microsoft, where she held a variety of marketing roles including running MSN marketing, leading brand and advertising for Windows, and driving community and marketing initiatives on <a href="http://microsoft.com/"><span class="s1">Microsoft.com</span></a>.</div>
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Prior to Microsoft, she spent seven years working on the advertising agency side-- five in a regional shop in Tokyo, Japan and two in an independent shop focused on multi-cultural advertising in New York. Allison’s undergraduate degree is in French and Japanese from the University of Pennsylvania and her MBA is from the Wharton School.</div>
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</style>Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com0tag:blogger.com,1999:blog-8687823307451317130.post-39452627057917482512013-08-15T04:03:00.000-07:002014-02-09T11:38:49.485-08:00Maggie Fox<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="font-size: 16px; text-align: center;"><b>Maggie Fox</b></td></tr>
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<b>Senior Vice President of Marketing for Digital, Social and Community</b></div>
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<b>SAP</b></div>
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Canada’s Maggie Fox certainly understands how to navigate the socially-engaged web as the founder and CEO of Social Media Group, established in 2006 to become one of the world’s most respected independent agencies. Now she’s also bold enough to recognize her growing interest in broader business and marketing issues.</div>
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<br />Just this fall, she took on a new role as SAP’s senior vice president of Marketing, focused on digital, communities and social, after a long-standing relationship between the analytics giant and her former agency, which began in 2007. After helping to develop SAP’s earliest social media strategies, Social Media Group went on to work with almost all facets of the company’s business, including global communications, global and regional marketing and corporate and social responsibility.</div>
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Maggie now reports directly to<span class="s1"> </span>Jonathan Becher, SAP’s chief marketing and communications officer. In a release, Becher said, “Maggie will drive the next digital chapter at SAP, unifying our web properties with our community presence through a social-first approach.”</div>
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Throughout her seven years as head of her own agency, Fox said she became more interested in the larger business value of marketing than in social media as a silo, which in part led her to take the position at SAP. She also saw it as an opportunity to both develop professionally and contribute to a business she enjoys and respects.</div>
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Maggie will primarily work out of SAP’s Toronto offices, but she’ll also have space in Palo Alto. Given the global nature of the role, she often quips that her true office will be Air Canada seat 12A.</div>
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Prior to starting Social Media Group, Maggie was president of New Sun Creative and worked as a producer at Global TV and CHUM. An industry thought leader and influencer, she has a large following on Twitter<span class="s1"> </span>and through her popular blog. In 2011, The National Post named her one of Canada’s Top Innovators. She also sits on the boards of <a href="http://getelevate.com/"><span class="s2">GetElevate.com</span></a> and the Heart and Stroke Foundation. </div>
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</style>Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com0tag:blogger.com,1999:blog-8687823307451317130.post-24282569605475607872013-08-14T03:27:00.000-07:002014-02-09T11:39:05.302-08:00Oliver Maletz<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b>Oliver Maletz</b></td></tr>
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<b>Head of Connections Planning, Media & International Communication</b></div>
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<b>Volkswagen AG</b></div>
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After more than 20 years of working with both US and global marketers around the world, Oliver Maletz has distilled his approach to multinational marketing to three key ideas: Provoke, Support, and Create. For him, <i>Provoke</i> means addressing challenging questions; <i>Support </i>ensures that all resources and assets deliver the most efficient and effective thinking and execution; <i>Create</i> facilitates collaborative environments to generate innovative work.</div>
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His new global position at Volkswagen’s Wolfsburg headquarters gives him responsibility for all VW brand communication channels—whether traditional, online, mobile, social, search or new developments-- across all where the automaker does business. It is a huge role, particularly as Oliver also oversees the development and implementation of global measurement, analytics and reporting tools across all channels, while working to implement a holistic consumer connections approach across all marketing partners to drive cost-effective, meaningful creativity and innovation.</div>
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His diverse background has undoubtedly paved the way for taking on such a significant global role. Immediately prior to being named VW’s Head of Connections Planning, Media & International Communication, Oliver was working as an independent Connections Planning Consultant with AlmapBBDO in Sao Paulo to improve Volkswagen Brazil’s media creativity and innovation. A native German speaker, this is not the first time that he’s worked with a German automaker. In 2000 and 2001, he served as Global Media Director for the DaimlerChrysler Media Alliance, based in Düsseldorf<i>,</i> where he not only managed media planning and buying activities across 60 markets, but also developed global consumer and brand-based strategic integrated communications frameworks.</div>
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The majority of Oliver’s career, though, has been spent at media agencies— largely in management roles with global or international focus. He has been based in New York for OMD, Horizon, and Universal McCann; Austria for Universal McCann; Bahrain for McCann Erickson / Fortune PromoSeven; in addition to his aforementioned roles in Brazil and Germany.</div>
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He attributes his extensive work crosses multiple categories from Automotive (with GM US Cars & DaimlerChrysler) to beverages (with The Coca-Cola Co.) to packaged goods (Gillette, J&J, L’Oreal) to retail (IKEA, ACE) as well as entertainment (Sony: Music, Movies, Electronics & Corporate) to giving him the ability to transfer best practices from across categories and cultures, especially in the areas of Consumer Insights, Connection Planning, Multi-national activations and critically, implementation. We’d also add that he’s an accomplished Internationalist who’s driven to move the industry forward.</div>
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</style>Deborah Malonehttp://www.blogger.com/profile/16661686103550422427noreply@blogger.com